People with a disposable income and luxury car owners are our target market, as well as businesses that provide auxiliary services to car owners. We meet the needs of luxury car owners with disposable incomes because they are most likely to take care of their cars beyond a once in awhile drive thru car wash. Our market audience look to have the paint and coating on their vehicles treated to ensure it lasts longer. They also prefer to have their car hand washed and waxed to forego possible damage that often happens in drive-thru facilities. For our business clients we offer a great price and package deals that help them in their sales and services to vehicle owners. Through our voucher program we sell wholesale coupons to free services such as car washes, vacuums and even full-details. Car dealerships can throw in our coupons as a perk to their clients. This meets a need that other car wash companies in our region fail to meet, creating a demand that otherwise wouldn’t exist. Our reputation in our region is spotless, just like our work.